Google rich results
Digital Marketing

What is Google Rich Results Test and How it Helps to Article Structured Data Markup

What is Google Rich Results Test and How it Helps to Article Structured Data Markup

  • Google Rich Results (RMD) is one of the new features of Google Analytics. It tracks user activity around your website using rich formatting that makes it easy for you to view user search results from all angles, which is particularly useful for companies who want to get a competitive advantage by monitoring their competitors. The way Google Rich Results works is simple: your website will be displayed according to a particular topic or theme in the Google search engine, whether related or not. You will be given two choices – search on Google or view the topic from a particular website.
  • If you choose to view the topic from a specific website, then you will be asked to answer a set of questions and click on a “Google” link. You will then see your results in a table format, with the left side representing search results, and the right side representing Rich Results. At this point, you can decide which links are relevant for your site, or you can skip them, if you wish.
  • As you can imagine, Google Rich Results includes a lot of information about your site. This means that it’s important that you understand how to use it effectively. One of the most useful features is the “Share this page” option, which enables visitors to easily share your page with their social network friends. All you have to do is enter the URL of the page you’d like others to see in this box. When you’re ready to publish your site to the public, simply copy and paste your custom Rich Text into the “Share this page” box.
  • There are many more advanced features available, including the ability to run HTML tests and to create your own custom analytics tracking. These are great for web developers who need a real-time snapshot of how their page is performing. There are also Rich, Search queries, allowing you to find keywords within your own text and track them in real time. Rich Text boxes offer a great way to share a particular aspect of your site with others, or to encourage visitors to ask you questions. And, of course, Google Rich Results offers all of these and more!
  • Google offers two ways to run a rich results test, on the one hand, and there are several third-party Rich Results tools available, as well. However, for best results, I find it best to create your own customized Rich Text box and then choose a URL for your results. Doing so will ensure the effectiveness of your marketing efforts, because you’ll know which keywords are performing well, and which aren’t. You can also choose whether to show Rich Text alone, or whether to include an image, for example.
  • You’ll want to start by writing a text-based description for your page. This will act as an “expert explanation” for your site, which Google rich-reps will pick up and use to help them gauge your site’s performance. Be sure to give details on your page’s theme, and include links (both in text and in images) to any other pages you might be using to support the theme. Remember that Google Rich Results provide navigation links in both text and images; you should always take advantage of this.
  • Once you have your rich-text description, you should then upload the page itself to the Google site. It is best to have your actual page uploaded as a JPEG file, as this works best with modern search engines and browsers. However, if you can upload the HTML of the page, then this is fine as well. Keep in mind that many people use the search-engine results to determine their ranking on the site, so it is important that you make the most of this feature and provide relevant content for users looking for your site. Many sites do this by including a lot of relevant keywords in their content and using other methods of search engine optimization to boost their rankings.
  • Once the page has been uploaded, you can then begin testing your Google rich results. There are a number of ways to do this, but one of the best is to run a single URL for the entire site, rather than embedding individual pages. By doing this, you are allowing Google to only index the one URL, rather than embedding and linking the various individual pages onto the site. This can dramatically cut down on bandwidth usage, which will lead to better testing results and ultimately, a higher SEO rank.
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