Local SEO Strategies That Can Work For Multi-Location Businesses
- Local SEO for multiple locations is a wonderful concept and has been around for quite some time. Local Search Engine Optimization (SEO) is the process of optimizing a business listing for specific keywords in a particular geographic location. There are several tools that can be used to optimize your listing for a specific area, including Google Places, Google Maps, Bing Local, Yahoo Local, AltaVista Local, and Yahoo Local. This article will take a look at how you can use each of these tools to promote your local business.
- Before you begin, it is important to realize that there are some different things that go into Local SEO. The most important aspect of Local SEO for multiple locations is creating high quality, informative content on your business listing. The more relevant the information you include, the better ranking factors you will receive.
- One of the best strategies to get the most from your listing is to target your keyword list to areas where people live. This means making sure that you have plenty of well-written content about a variety of topics in these areas. The goal is to have the correct mix of business listings, blogs, personal profiles, reviews, press releases, and more all listed on the same page in the various areas that you want to promote. This will help you get more attention and improve your chances of ranking well in the local search results.
- Another important strategy for getting the most out of your Local SEO strategy is to create social media accounts for your various locations. While having a Facebook page or Twitter account does not hurt your cause, it is important to leverage these tools to gain even more attention and traffic. Try to post new content and tweets on a regular basis in every niche that you target. If you cannot spend the time doing this yourself, then enlist the help of your social media team to do it for you. A dedicated team of experts will be able to use the power of social media and link you to the right people and different locations.
- There are also other things that you can do to optimize your Local SEO strategy for multi-location listings. Be sure that you have a complete profile setup for each location that you are working with. This includes a business description, photos, videos, business hours, contact information, menu options, reviews, and more. If you are listing multiple locations, make sure that you have a strategic plan in place that includes the complete contents for each one.
- One of the most important things to remember about Local SEO is that it is about how you present your business, your website, and your online presence as a whole. So, if you have several locations that need to rank high for the same keywords, you should make sure that you address the common local issues that every location is likely to encounter. This will ensure that you rank well for all of them.
- Some of the most common local issues include creating profiles for each location, addressing phone number needs, writing sales copy, building brand awareness, optimizing images, and more. While some of these might take more time and patience than others, they will all contribute to your ability to rank well. In fact, you may find that the majority of the work is not actually required by each specific location. This is because the most common local issues will affect every business owner. For example, your website or business name, regardless of where you are located, can require a phone number. If you have a great Local SEO strategy for your multi-location businesses, the phone number won’t be a concern.
- If you have phone numbers for many of your locations, you may want to rank them differently. One strategy for doing this is to rank all of your locations on the same level – or at least on the same “food chain.” For example, if you have restaurant locations, you would rank all of your restaurant locations on the same degree of importance. Another strategy would be to rank locations according to their operating hours. Since customers in one area are more likely to use their services at particular times of the day (especially in cases such as night shifts), you could rank based on the number of working hours during your operation, regardless of which location it is.