7 Steps to Help Your Small Business Start a Digital Transformation
- 7 Steps to help your small business start a digital transformation. The term “digital transformation” is a very new buzz phrase that describes the gradual process of transferring traditional information technologies (such as emails, faxes, phone calls) over to new online information systems. This can be a tremendous cost savings for your business as well as increased productivity. But it takes careful consideration to determine if your business is ready for this change, or if you need to do more to initiate it.
- The first step in this transformation is having your small business to adopt a business process model that supports it. It doesn’t matter how big or small your business is, you need to determine what your goals are, and set a clear vision for reaching them. Once you know what it is you want to accomplish, it becomes much easier to put the steps in motion to make it happen. In order to make the entire transformation process a smooth one, there are at least seven critical things you must take into consideration.
- First, as with any major change, there are steps to follow, and then there are pitfalls to avoid. One of the steps to help your small business start a digital transformation is to decide who will be leading the transformation effort. Will you retain the services of a company or individuals? If so, who will they be? How many will you have working on the project? As you consider your company’s options, take into account the long-term liabilities as well as the short term benefits, and select the appropriate combination.
- Second, once you’ve established your vision and your steps, it’s time to develop a plan. This is another step to help your small business start a digital transformation. Your plan should include goals for the organization, a strategy for achieving those goals and measures to measure your success, a timetable and resources, and any other information that will help you reach your transformation goal.
- Third, once you’ve developed your plan and your vision, it’s time to get your team together. It’s not enough to just have someone to talk about it in meetings. They need to actively participate in the development of your plan and your action plans, and develop and share their own ideas and thoughts. Digital transformation requires the cooperation and support of your team, because it will be their way of proving that you can achieve your goals. Digital transformation will be successful only if your business partners are willing to work with each other, and if they are really committed to helping you succeed.
- Fourth, when you’re ready to go forward with the digital transformation, you’ll need to determine what your milestones are. These are very important steps to help your small business start a digital transformation. Do you want to see measurable results within a year? Do you want to have a digital customer list that will grow over time? What are some areas where your small business can make the most impact over the next year? Your expectations are going to guide you in the right direction as you move from planning to action.
- Fifth, after you’ve got your business plan and your objectives in place, your last step is to implement the plan. This will help ensure that your small business has a strategic plan in the first place, and it will help you monitor how well you are implementing the strategy. You may also find that you have support from the powers that be, such as a digital media association, an SEO association, or an employment association. This can be a great indication of the support that your business needs. This is another reason why it’s so important for your team to work together and get as much input from each other as possible.
- That’s it – our seven steps to help you get your business moving in the right direction. There are so many more details to think about. If your business is just starting out, you might not have all of the details in place yet. Or, your business might be a year or two old, and you don’t know what you need to do to stay competitive in your market. It’s never too early to start thinking about what you need to do to get your business ready for the future.