There is no denying the importance that Social Networks have acquired as part of a Digital Marketing plan or strategy . Every day, it is more evident that users prefer to use Social Networks to share experiences with other Internet users about the products and services they have purchased.
Brands that do not have a social media marketing strategy are out of the consumer’s vision. Little by little, these companies that do not interact on Social Networks are being ignored by consumers and facing difficulties in achieving their business objectives.
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What Role Should Social Networks Play in Your Marketing Strategy?
Apart from being a promotion engine and a sideboard for brands, Social Networks have become their customer service department, since by this means consumers express their disagreements with the brand and what they require from it to satisfy their needs. needs. Therefore, a brand that carefully plans its marketing strategy in Social Networks can take advantage of the two-way communication channel to respond specifically to the requests of its customers and thus reinforce its image both on and off the Internet. Have you checked your company’s networks to make sure there are no unanswered contacts, complaints or questions?
Although for some, networks help in customer service, for many other entrepreneurs the main concern is how to make Social Networks generate more business for them and for this, it is also necessary to develop a strategy. There are sectors where networks can be used to attract prospects, but there are others where the role of social networks is more to position the brand and gain market authority.
Network Monitoring Must Be Part of the Strategic Plan
Companies that do not have continuous monitoring of what is mentioned in Social Networks about their brand, do not have the ability to respond to their customers and therefore create discontent, damaging their online image. Considering the above, it is one thing to have a presence on Social Networks and quite another to have a marketing strategy on Social Networks , that is, it is not enough to have created the brand profile on the most popular Social Networks and publish by occurrence, without strategy and without consistency, a strategic plan is required to take advantage of the benefits of networks.
Strategy Definition Can Be Started with a Digital Brand Manual
The Social Media Marketing strategy begins by defining who is going to speak to you, what you want to say, what you want to do and from there establish all the tactics that will generate the results. The management of social networks must pursue an objective aligned with the company’s strategy and the digital marketing strategy, it should not be something left adrift or improvised. A good way to start a social media marketing strategy is to develop a Digital Brand Manual that defines what is being pursued, sets goals to follow and guides team members on what should and should not be done.