Video Marketing
Digital Marketing Social Media

Best Practices for Video Marketing on Social Media

Today, over 5 billion people own a mobile device with at least two social media apps installed. Most importantly, they watch videos in these apps multiple times a day. Thus, you need to create professional videos for your social media profiles. Thankfully, you can use a free video maker to craft compelling content that wows your followers.  

Whether you create Youtube, FB, Snapchat, IG, Linked n, or Tiktok content, utilizing the best practices with your free video maker assures good results. The most engaging videos expand your brand’s reach to a wider audience. As a result, you create leads, increase conversion rates, and boost brand awareness. To help you curate the best videos for your social media profiles, follow these best practices for social media video marketing. 

Utilize the Best Storytelling Techniques That Touch the Heart

The best videos warm the heart. When your content resonates with the audience, they feel more affinity with your brand. Thus, you must utilize our free video maker to create stunning stories that gain more attention. By evoking emotions, your brand becomes more relatable. After all, nothing can be more powerful than a human being’s feelings. 

Hence, you must utilize musical scoring, transitions, and other video effects to keep your viewers engaged. It’s not enough to have a good script. But stunning visuals and sounds keep the audience engaged. It inspired them to:

  • Watch until the end
  • Leave a comment
  • Like or press a reaction
  • Share the video
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Compelling stories that touch the heartstrings inspire action. If you want to engage with more followers on social media, you need to level up your storytelling methods. Otherwise, your followers will not bother finishing your videos because they feel bored. 


Work With Different Video Lengths

Today’s modern world has people with reduced attention spans. Thus, videos must be around 20 to 90 seconds long. However, this doesn’t mean you can discount long-form, informative videos already. To help you out, you assess two things:

  1. The Platform Itself

Every platform serves a different purpose. Thus, when editing your footage on your free video maker, take note of where you will be releasing it. Besides, each platform also has different video specifications, so you must follow that as well to assure the best results.

For example, Twitter works mainly as a text-based platform with tweets requiring a max of 280 characters. Thus, shorter videos work better for Twitter. On the other hand, TikTok started as a video-sharing platform for 15-second clips, viewed vertically. Meanwhile, IG works best with square videos on the main Feed, while stories, IGTV, and reels work well vertically with varied video specification requirements.

  1. The Audience

Apart from the platform, your audience is a primary consideration. If you have younger audiences, they prefer shorter videos that pack a lot of information with 30 seconds to two minutes. Meanwhile, the older generation who search for deeper information may prefer longer explainer or tutorial videos.

The most important consideration for curating videos is making sure the viewers watch from start to finish. Even longer videos can go viral if you do it right. Therefore, experimenting with different video lengths can help your brand.

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Catch the Audience’s Elusive Attention

With so much content out there, you need to make a good impression. Thus, you have around 10-seconds to catch your viewers’ attention. Do it immediately and correctly by creating a stunning intro video with your free video maker. Usually, videos autoplay without sound on social media as viewers scrolls the feed. Thus, it would be helpful to add subtitles to capture their attention.

Most of all, you must utilize eye-catching footage to entice the viewers to click the thumbnail. And from there, you must ensure an enjoyable experience so they will watch until the end. Therefore, you must be creative by making a stunning intro and compelling body that makes them stick around. Thankfully, you can use your free video maker to add these to your content:

  • Effects
  • Transitions
  • Music
  • Animation
  • Fonts
  • Backgrounds
  • Free clips or images
  • Templates

Post Native Content Instead of Links

When creating videos for social media, you must post directly to the platform. Thankfully, you can readily do that from your free video maker. Posting directly is dubbed as native video content. This works better than merely sharing links from a hosting platform like YouTube.

Why do native videos work? Check out the reasons below:

  • Allows you to track the video performance
  • Get better insight into how the video works in engaging the audience
  • You keep the audience on the platform where you posted

Remember, some people don’t like clicking on a link that takes them elsewhere. You don’t want to discourage people from watching what you share, right? Thus, native content assures they stay glued to your profile.

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Release Different Kinds of Video Content

Don’t stick to just one type of video, or your social media feed will look redundant. Instead, use your free video maker to create a broad range of videos that excite your audience. If they keep on seeing the same things, it leads to boredom. As a result, you can expect them to find other brands that make them feel excited.

Hence, you need fresh content with various concepts that keep viewers on their toes. Thankfully, you can use your online video editing tool to create the following kinds of videos:

  • Typical promo video ads
  • Demo or tutorial videos
  • Event videos
  • Detailed product videos
  • Interviews
  • Behind-the-scenes footage
  • Video testimonials of clients
  • Slideshows
  • MTV’s
  • Live or real-time videos

The Final Word On Free Video Maker Tools For Social media

As you can see, you can try different video formats to titillate your social media followers. Doing so opens doors to opportunities for your brand. Remember, the modern audience prefers video content because it is highly appealing and engaging. Most of all, it saves time because they see and hear a lot of things in a short span of time.

Thankfully, anyone can now make video content for social media even without a previous editing background. The right video maker software provides all the design tools you need to customize various videos that create an impact.

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