You should not underestimate the power that SMS Marketing has to boost sales of an ecommerce. Although there are currently various channels to send information, if you are thinking of a strategy for your business, think about SMS Marketing. This communication is more effective than you imagine.
Years ago, the SMS used in the first marketing campaigns were simple messages to inform customers about offers and events. They were very short messages considering that they did not exceed 160 characters, which was the maximum length allowed.
However, this has evolved over time and has become a powerful tool. Many do not know how they can apply SMS Marketing actions to boost sales of an ecommerce.
This occurs because they believe that they have the prejudice that it is an obsolete medium. But it turns out quite the opposite since it has great reach. In addition, among its advances is the possibility of adding a link that can direct your landing pages generating more traffic and future leads .
The importance of a clear message in SMS Marketing
The basis that supports SMS Marketing campaigns is nothing more and nothing less than the message. It is for this reason that you must know how to attract and persuade the client in a few characters. It is not about being creative and precise in a few words. You will see that it is not so difficult to transmit a message that catches.
Specifically, you have 160 characters to capture the attention of your customers. But if you design your copys well you wo n’t need more than that. People don’t like having to spend a lot of time reading a long message , so get straight to the point. A short message is usually the best strategy to attract a prospect and retain their attention until the end.
Find the right technique to reach people with a simple text message. Otherwise, if you don’t have anything relevant to say, you had better not send it . Nobody likes to read something that in the end offers nothing. This could result in the loss of potential customers.
The recommendation is that you send SMS that offer a benefit to the recipients. You can choose to present information about upcoming events, new products or services, coupons, discounts and promotions, among others. It is a matter of simplifying a message by placing only the content that is necessary to boost the sales of your e-commerce.
Benefits of SMS Marketing for ecommerce
You can be surprised of all the benefits that this tool offers for your electronic business. It is just about creating a good SMS Marketing strategy to boost ecommerce sales and you can see how the objectives you set for yourself are being met. If you are still not convinced, pay attention to the benefits that it will generate for you:
- Disclosure of new products.
- High reach of segmented audiences .
- Retrieve sales from abandoned customers.
- Create segmented and personalized messages .
- Approach to customers.
- Savings in marketing actions.
- Carrying out promotions.
- Effective dissemination of the message in a short time.
- Results evaluation quickly.
- Monitoring of customer buying habits.
- Possibility of reaching international audiences without implying a high cost as in the case of calls.
Structure of an eCommerce campaign in SMS Marketing
It is not just about sending a message and that’s it. If you really want to achieve the objectives that you have set for yourself, it is necessary to structure a good SMS Marketing campaign to boost ecommerce sales.
This is an effective method to achieve the rapprochement between your e-commerce and your customers . Take note of the following recommendations and you will see how sales increase in your online store.
A.- Define your goals
It is recommended that you ask yourself first of all what you expect from the campaign. The answer to this question will become your overall goal. But more questions will come and each one of them will be part of what you want to achieve with your SMS Marketing strategy:
- Do you want to increase your sales?
- What are the tastes and preferences of your audience?
- What is the most opportune moment to make the shipments?
B.- Design the strategy
When you have already determined the problem and answered the questions, you can start designing your SMS Marketing strategy. Here is the importance of knowing your audience.
This will tell you what is the correct path to reach the goal. It can also support you with an A / B test that will help you select the most appropriate action for your ecommerce.
C.- Create a database
Creating your own database is one of SMS Marketing’s key strategies to boost ecommerce sales. You can do it based on your existing clients since you already know that they are interested in what you offer .
Sending text messages left and right is pointless. You will waste time on people who will not even open the message. Therefore, dedicate yourself to your possible leads, which are the ones that will generate profits for you.
D.- Choose an SMS software
Having a good SMS Marketing platform will greatly facilitate the development of your actions. It is recommended to choose a service that allows you to know if your messages were delivered as well as the sender’s personalization. Research the tool before investing in it, make sure it provides you with a quality service.
E.- Define the shipping hours
To carry out any marketing strategy it is important to establish a calendar but in this case you need to establish a scheduled time. It consists of evaluating the prudent hours in which the SMS is received with pleasure and is not a nuisance for the client.
Never send a message late at night or at dawn. This will surely damage your reputation. You can do it between 8:00 and 19:00.
F.- Analyze the results
Carrying out an analysis of the metrics is essential because this will tell you what you are doing well and what needs to be improved. There are basic data that are relevant to obtain the desired results. These can be the click rate, rejection rate, and conversion rate. By having this information you can work on optimizing your strategy .
Top 5 SMS Marketing strategies to boost ecommerce sales
If you already have the structure of your campaign, this is the right time for you to start devising the SMS Marketing strategy that you are going to implement in your ecommerce to boost sales. But if you don’t have a mind to start with, don’t worry and take note of the 5 options.
1.- Inform customers the status of their orders
Maintaining communication with your client is the key that opens all doors. In fact, it depends on this that he decides to stay. Then, by informing you about the status of your order, you will feel more confident and calm .
If you succeed, chances are that you will continue shopping in your ecommerce. Always update the information to the consumer so that they notice your interest in their needs.
2.- Send tickets or notifications about events
Check the loyalty of your customers by sending them invitations to participate in events that require an audience. This is a way to spread more than the message and your brand, increasing participation .
In addition, it is a way to save on materials since it is a mobile invitation. Get the most out of this strategy. It is your opportunity to generate new leads .
3.- Personalized and segmented campaigns
Who doesn’t like to feel special? Surely everyone. That is why one of the campaigns that has great reach are those that are directed at the person individually .
So, you already know that focusing on knowing your audience and segmenting them according to their preferences is vital when using SMS Marketing to boost ecommerce sales. This will make the SMS personalized , based on the tastes of each client.
4.- SMS to remember the forgotten carts
A reminder could generate a profit that you thought was lost. Occasionally people place their purchase in the cart and for some reason, whether it is forgetfulness or doubt, they abandon it.
Without a doubt, this action will increase your sales, since a percentage of consumers will end up buying definitively what they had forgotten .
5.- Product announcements, promotions and offers
Most of the people, if not all, are fans of the new products on the market, as well as promotions and offers. For this reason, it is ideal that you send an SMS to your customers inviting them to purchase the new that you offer.