Starting from the premise that digital marketing is the main channel to position your brand and improve your number of sales, the first thing you should consider is to create a digital content strategy that allows you to visualize what type of information you will offer your audience and define if you want to have a constant presence.
In order to identify the previous steps, you must first think about how you are going to structure, organize, create and manage the content of your brand’s social networks. You must recognize what you want to communicate, how you are going to communicate it and most importantly, to whom you will communicate it.
Attracting the attention of your desired audience involves a series of steps, and compliance with them will help you structure a specialized digital content strategy for your brand. Let’s know what steps you must follow to achieve it.
Steps to create a digital content strategy
Objectives: It is very important to recognize what you want to do and in how long. This will help you know the positioning stages your brand must go through to finally generate sales.
Competition: The best way to get to know your direct competition is by following what you do; Analyze what it communicates and how it does it, where is its best success story and how the audience reacts to its contents.
Type of content: Consider that the type of content you share on your brand’s social networks is decisive for clicking with your audience and keeping them captive. Share content that is relevant, create a need for your product or services.
Keywords: Keywords are essential elements for the development of a content plan, since the relevance of the content you generate will depend on them.
Content plan: Planning is always organizing. Currently most of the big brands choose to publish 1 or 2 times a month, because they prefer to create content that really is of value to the user and focus all their scope on a good idea. However, not all brands choose the strategic creative path. It is advisable to think about creating content that adds effort without affecting the scope of your content.
Measure the results : It is essential to analyze how the audience reacts to your brand, what are the topics that are most attractive to them and what are the contents that do not work, this will allow you to adjust your digital content strategy .
Working on a digital content strategy is the best guide to focus the positioning of your brand on social networks and obtain metrics that help you outline your objectives.
At Prospect Factory we are experts in identifying the characteristics of the audience of each social sector, recognizing the message that you must send them to achieve your objectives and disseminating it in the most appropriate channels.